Primark Interview Tips and Questions

Once you have joined Primark the opportunities available are endless, you could find yourself in another country doing a different role, whatever your circumstances they try and accommodate from within. Whether you are looking for a Store Management position, Sales Assistant, Buyer or a Head Office opportunity such as finance, IT, HR etc there are plenty of opportunities for the right people.

primark interview questions


Company Information:

  • June 1969 the first Penney’s store was opened in Dublin. Within the year 4 more stores had opened in the Dublin area.

  • Primark has acquired store properties such as BHS, C&A and the Co-op to build on their portfolio of stores.

  • In May 2006 Primark opened its first store in Spain.

  • Currently, there are 160 stores in the UK with a total in Europe and Ireland of 256 stores.

As a company, they can offer you a varied and challenging career in a lively environment. They helped to create the living environment to make Primark so different.

Primark follows its core values including Best Value for money, treating customers like you want to be treated yourself, continuously improving products, environment, health and safety.

Primark looks for committed individuals that are self-motivated, commercially aware, resourceful and looking for a long term career within a retail business.

When you join Primark they start you on a thorough induction program and an individually tailored training program which is a sound basis for your future career. They have a Career Development Program which allows you to do an NVQ program in four different areas.

For management or Head Office roles within Primark, you can apply online for any vacancies. For Retail Sales, positions download the application form and take it to your nearest store.

Remember with any retail business to do your research into their competitors, look at their products and their stores, try and go to at least two and compare them ready for your interview. The more you research the better you will come across.

Primark Interview Questions


  • Who are our competitive companies?

  • What do you think is good customer service?

  • Did you do any presentations at either school or college?

  • What is a time you had to meet a deadline?

  • What is a time you worked in a team?

  • What's the greatest challenge you've had to date?

  • A woman is standing waiting in the changing room line and is getting impatient, what should you do?

  • When have you had to work in a team to complete a task with a limited amount of time?

  • When have you had to work in a team and someone has not been offering a skill to help?

Primark Interviews

  • How do you get a customer to take a customer service feedback card and bring it back filled out?

  • Name a time you gave good service

  • Explain the meaning of good customer service

  • Tell me a bit about your background and education.

  • Name Primark's top competitors on the high street?

  • What do you know about Primark?

  • What would you do if a customer wanted to try the dress on but they are in a rush and the que for the fitting rooms is long?

  • What would you do if a customer wanted a dress they saw but it wasn't in stock?

  • An example of me working in a team and when there was a conflict?

  • What do you hope to get out of this role?

Primark Job Interviews

  • How would you deal with an upset customer?

  • Who are the main competitors of Primark?

  • Name a time you have been in charge of a situation?

  • What do you think is good customer service?

  • Give me an example of when you gave excellent customer service?

  • Can you think of a time in which you helped someone, what was there issue and how did you help them?

  • Why do you want to work for Primark?

  • Tell me about yourself

  • Tell me a time went you went above and beyond for a customer

  • Tell me something interesting about yourself

Primark Interview Questions

  • Do you have an interest in retail?

  • What do you think is the best customer service?

  • What relevant skills do you have?

  • Tell me a time when you've worked in a team and a team member was not contributing

  • What if the customers saw dress on TV and we didn't have in store?

  • How much do you know about Primark as a company?

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